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Media in Varanasi

Media in contemporary times is undoubtedly the most influential tool of communication. It not only exposes the naked truth of the corrupt, red-tapism and nepotism in bureaucratic level but also reminds common man about his duty towards society. It overall plays a constructive role in shaping the society. Press plays a dominating role in democratic India and in every corner of the country there are news agencies or bureau that keeps people updated about the latest happenings. Varanasi too has its share of all print, broadcast, radio and social media that keeps the city residents fully aware of all the local happenings.

Electronic Media in Varanasi

Print Media in Varanasi

Varanasi is pre-dominantly a Hindi-speaking belt and therefore, has a wide circulation of Hindi-published papers and magazines. Owing to a large number of expats and tourists its English dailies are also doing good business.

Aaj is a leading Hindi daily having its headquarters in Varanasi. The paper is circulated in 11 cities in Uttar Pradesh, Jharkhand and Bihar. It is the brainchild of freedom fighter, Shiv Prasad Gupta. Aaj came into existence during the period of India’s struggle for Independence. The paper became popular not just for its news but for the immense importance it gave to Hindi literature. It was said that if one desires to learn Hindi language, he should read Aaj. The media house was established on September 5, 1920 and had some of the prominent journalists of the country as its editors. Today it has circulations in Allahabad, Varanasi, Agra, Jamshedpur, Bareily, Ranchi, Gorakhpur among others.

Janvarata is another popular Hindi-daily of Varanasi. Its readership spreads across Uttar Pradesh, Jharkhand, Madhya Pradesh and Bihar and has a circulation of over 60,000.

Sarasvati Susama, a Sanskrit journal, published quarterly is also one of the prominent papers in Varanasi. A minority section of the society is still well-versed with this ancient language and Sarasvati Susama serves as the only social journal on this language.

Other Hindi dailies circulated in the region are Hindustan Dainik, Aamar Ujala and Dainik Jagran. English papers such as Times of India, Hindustan Times are widely available.

Television in Varanasi

Government sponsored Doordarshan channel was the first to enter the territorial regions of Varanasi. Today, thanks to television packages offered by various private companies, more than 200 channels from all over the world can be viewed even in a small city like Varanasi. Popular news channels like Aaj Tak, IBN 7 have its bureau in the city. Local channels like S Tv, Siti Channel, Kashi News are also a favourite among Varanasi residents.

Radio in Varanasi

Even in the age of social media and television, radio still remains immensely popular in Varanasi. Radio channels like South Asia FM (93.5), Radio Mirchi (98.3) Radio Mantra (91.9), Gyan Vani (105.6) and the only government-sponsored station All India Radio or Akaash Vani (100.6) are available throughout the city.

Social Media in Varanasi

Social media has made its presence felt in every corners of the world and Varanasi is no exception. This small city today has a number of cyber cafes and internet providers for home and commercial organisations that makes entry to the web world quick and easy.

Social media has also encouraged businessmen in the city to expand their business opportunities on a global level through social business, content marketing and social customer service. A number of e-commerce companies have bloomed in the city, mostly providing travel-related services.

Varanasi has quite a few reputed institutes and students from various parts of the world come to the city to receive an enriched education. These students utilises social media at its best through social networking sites, blogs, micro-blogs and other educative sites. But it is undoubtedly the tourists who use maximum internet facilities in Varanasi. There are over hundreds of sites that provide every nitty-gritty details of the city from accommodation facilities, good dining places, what to see, transportation etc that makes roaming around the city more comfortable and easy.

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